Dealing with High Email Bounce Rates during COVID-19 Email marketing has been heavily impacted by the COVID-19 pandemic and its associated shutdowns and shelter in place orders. With millions of people working from home, laid off, or furloughed, there have been some key changes in the level of engagement for business to business (B2B) emails. […]
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Improve Website SEO with New Content Keeping your website updated and current is important for several reasons. The first is that you don’t want your customers and potential customers to read out of date information about your company or product offerings. The second reason is that regularly adding new content to your website is great […]
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How to Identify Company Problems Fast with Customer Satisfaction Surveys Serving customers is the essence of any business. The problem is to figure out how to constantly identify what your customers want, how you can serve them best, and what specifically they like or don’t like about your business. Their impressions can change often and […]
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How Fast Your b2b Email List Goes Bad If you have ever sent out emails or managed email marketing for your business, then you probably know something about the importance of building and expanding your email list consistently. What you may not fully understand is just how important this process is to successfully marketing and […]
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Why Your Business Needs to Send Emails Of all the various types of digital marketing, sending emails on a regular basis is the most important and effective one. In addition to providing information about your products or services to current and potential customers, b2b email marketing reminds your customers to purchase again and helps you […]
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How to Spot Trends with Analytics Using data to enhance your marketing We talk a lot about analytics around here, but what does that really mean? In a nutshell, analytics is about finding patterns in data and then using that data to grow your business. Understanding analytics for market trendsBy using analytics, we spot market […]
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Sources of Leads for Sales Reps Source of leads Who to call Email open reports Anyone who is engaged in an email Website visitors Call website visitors as soon you’re notified! Make sure you have an accuratewebsite tagging program that shows the visitors by name. Last purchase report Call anyone who hasn’t purchased in an […]
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How to Build Your Funnel The best way to build your funnel of prospects continuously is to start by reviewing your list of current customers. Identify Your Target CustomersAnalyze your customer list in terms of SIC codes or NAICS codes. Determine which industries are most prevalent in your existing customer base. If your business is […]
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Tell Your Story with Videos Videos are key to a successful online presence An online presence is critical to the success of your business, and videos are an essential component of an online presence. With over 40,000 searches on Google every second, 2.32 billion active monthly users on Facebook, 1 billion active monthly users on […]
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Successfully Managing Social Media The initial importance of establishing social media accounts for any business is that each account creates a backlink from the social media site to your website. Google notices when credible websites link to yours, so these connections will help boost your rankings. It’s easy to create accounts on Facebook, Twitter, LinkedIn, […]
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