Build Your Online Reputation with Social Media Social media is another way of communicating with customers and prospects, creating a community around your company. Each platform requires its own strategy. You can celebrate your employees in one, give advice on your expertise in another, and show the world how your customers are benefitting from your […]
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Email Marketing Guidelines How to Maximize Your Return on Emails 1. Verify emails for decision makers by phoneWhat does it matter how many emails you have on your list if they are the wrong people? Confirm spelling and job titles by phone periodically. Find out who is deciding where to purchase what you’re selling, and […]
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Top 5 Items that Belong on Your Home Page Making a good first impression starts on your home page. Customers should not only have a clear idea of what your business does, but their experience should be user friendly and seamless. Here are five things that should be on the home page of every website. […]
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5 Ways to Improve Your SEO Your website content determines where it will appear in search engines, like Google, Bing and Yahoo. Google is the most popular one, and their rules often change. There are two primary drivers that help boost your rankings: inbound links to your site and the presence of keywords throughout your […]
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Increase Web Traffic and Sales with Video Content Web Video Statistics 74% of 2017 online traffic is video content 26% of viewers look for more information about the subject after watching a video, and 22% visit the website referenced in the video. By 2019, it’s estimated that videos will account for 80% of all Internet […]
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4 Tips to Improve Your Company’s Brand Branding your business is about more than just choosing a logo or color scheme. Your brand is simply how customers perceive you. Below are four tips to follow to ensure that your brand is memorable. 1. Be simple and conciseYour brand shouldn’t be confusing or require customers to […]
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How to Improve Your Website Ranking with New Content Improving SEO on your website with new content can help grow your business. Follow these tips to improve your ranking and show up more often in popular searches. Post new content frequentlyPopular search engines use web crawlers to scan the internet for new content and pages. […]
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Build Your Online Presence with ClearTail Your business NEEDS an online presenceIt’s an understatement to say that having an online presence is necessary for a successful business these days. It’s absolutely critical. There are over 40,000 searches on Google every second, and over 94% of customers and prospects report that they search the web before […]
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Why You Lose Customers Customer satisfaction is important for any business. There can be a big difference between your perceptions of your customers’ satisfaction with your products and services and what they really think about your company. Here are 3 reasons why customer satisfaction matters and what you can do to improve your customers’ experiences. […]
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4 Things to Consider when Conducting Customer Satisfaction Surveys Why are customer satisfaction surveys important?Customer satisfaction surveys allow you to monitor your company’s performance consistently. By asking the right questions, you can see how well your company is doing overall, find out whether there are issues with individual employees, and sometimes generate new leads to […]
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