Sources of Leads for Sales Reps
| Source of leads | Who to call |
| Email open reports | Anyone who is engaged in an email |
| Website visitors | Call website visitors as soon you’re notified! Make sure you have an accurate website tagging program that shows the visitors by name. |
| Last purchase report | Call anyone who hasn’t purchased in an average time period for your industry |
| New accounts | Reach out to new customers to introduce yourself as their sales rep and obtain contacts with their emails |
| Customer satisfaction surveys | Anyone who provides a negative score or a negative comment |
| Website formfills | Call and email immediately |